| Titre : |
DESIGNING FOR GROWTH : A DESIGN THINKING TOOL KIT FOR MANAGERS |
| Type de document : |
texte imprimé |
| Auteurs : |
Jeanne LIEDTKA ; Tim OGILVIE |
| Editeur : |
COLUMBIA BUSINESS SCHOOL PUBLISHING |
| Année de publication : |
2011 |
| Importance : |
227 p. |
| ISBN/ISSN/EAN : |
978-0-231-15838-1 |
| Prix : |
32 euros |
| Catégories : |
DESIGN THINKING
INTELLIGENCE COLLECTIVE
|
| Résumé : |
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Contents :
SECTION I| The Why and How of Design Thinking :
... Chapter One : Why Design ?
... Chapter Two : Four Questions, Ten Tools
SECTION II| What is ?
... Chapter Three : Visualization
... Chapter Four : Journey Mapping
... Chapter Five : Value Chain Analysis
... Chapter Six : Mind Mapping
SECTION III| : What if ? :
... Chapter Seven : Brainstorming
... Chapter Eight : Concept Development
SECTION IV : What wows ? :
... Chapter Nine : Assumption Testing
... Chapter Ten : Rapid Prototyping
SECTION V| What works ? :
... Chapter Eleven : Customer Co-Creation
... Chapter Twelve : Learning Launch
SECTION VI| Leading Growth and Innovation un Your Organization. |
| Permalink : |
http://www.acteursfpl.paysdelaloire.fr/pmb/opac_css/index.php?lvl=notice_display |
DESIGNING FOR GROWTH : A DESIGN THINKING TOOL KIT FOR MANAGERS [texte imprimé] / Jeanne LIEDTKA ; Tim OGILVIE . - COLUMBIA BUSINESS SCHOOL PUBLISHING, 2011 . - 227 p. ISBN : 978-0-231-15838-1 : 32 euros | Catégories : |
DESIGN THINKING
INTELLIGENCE COLLECTIVE
|
| Résumé : |
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Contents :
SECTION I| The Why and How of Design Thinking :
... Chapter One : Why Design ?
... Chapter Two : Four Questions, Ten Tools
SECTION II| What is ?
... Chapter Three : Visualization
... Chapter Four : Journey Mapping
... Chapter Five : Value Chain Analysis
... Chapter Six : Mind Mapping
SECTION III| : What if ? :
... Chapter Seven : Brainstorming
... Chapter Eight : Concept Development
SECTION IV : What wows ? :
... Chapter Nine : Assumption Testing
... Chapter Ten : Rapid Prototyping
SECTION V| What works ? :
... Chapter Eleven : Customer Co-Creation
... Chapter Twelve : Learning Launch
SECTION VI| Leading Growth and Innovation un Your Organization. |
| Permalink : |
http://www.acteursfpl.paysdelaloire.fr/pmb/opac_css/index.php?lvl=notice_display |
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